12:01 is a research and design platform pulling the frontier forward with innovations that elevate the way we experience tomorrow. We work with pioneers across industries to bring cutting edge science to the consumer, making progress inevitable by making it irresistible.
12:01 exists to close the gap between the cutting edge and the consumer, turning breakthroughs in materials science, biotech and beyond into products that elevate tomorrow and cut through in culture.
When consumers get to touch, taste and experience the science that excites us, we create an appetite for innovation, inspire investment, and accelerate the pace of positive change for all.
READY leapfrogs category conventions with transparent, hypoallergenic, and hyper-flexible polyurethane condoms for materially better sex.
The first community co-creation platform that lets the consumer decide which innovative beauty products it brings to market.
Next-gen Skin Smartwear™ that combines semi-continuous diagnostics with personalized dosing and formulation for a step-change in self-care.
We partner with innovators to transform frontier research and development into the breakthrough products of tomorrow.
We’ll DM you the details.